Hey! I am

Deepa Ray

I

About

About Me

PhD with experience in the Financial Services industry, leveraging advanced data analytics to deliver valuable insights and business value.

  • Name: Deepa Ray
  • Occupation: Senior Data Scientist
  • Email: raydeepa@gmail.com
  • Linkedin: https://www.linkedin.com/in/drdeeparay/

0 Years of Business Experience.

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Education

1996-2000

University of Mumbai

B.E, Electonics Engineering

2001-2003

Oklahoma State University

M.S, Telecommunications Management

2014-2015

Oklahoma State University

PhD, Business Administration (Specialization: Information Systems )

2018-2018

Accelerate

Full Time Immersive Data Science and Machine Learning Bootcamp, Data Science and Machine Learning

Experience

June 2000 - February 2001

Software Programmer

Horizon ITL Ltd

Primary contributions as a team member was programming LDAP routines in C using the LDAP Client SDK and functional testing of different modules using TCL/TK scripting for generating load scripts. Also analyzed various projects for company defined software performance metrics like code modularity, function callbacks and complexity

September 2006 - December 2007

Visiting Assitant Professor

Oklahoma State University

Taught undergraduate classes in Operations Management, Advanced MIS programming in VB.Net and Decision Theory.Responsibilities included teaching, holding office hours, grading and testing close to 300 undergraduate business school students per semester.

February 2012 - August 2012

Assistant Professor

Indian Institute of Management, Udaipur
August 2012 - November 2013

Assistant Professor

Side SP Jain Institute of Management Research (SPJIMR)

Taught courses in the areas of Quantitative Methods, Research Methods, Multivariate Data Analysis and High Technology Strategy Conducted academic research in the Information Management and Analytics area.

January 2014 - June 2016

Assistant Professor

SVKMs Narsee Monjee Institute of Management Studies

As the Program Chair for the Information Systems Area, I worked towards enhancing curriculum via industry engagement to design industry-relevant courses. I delivered lectures and courses in the Information Management as well as Research Methods area. My research interest was in exploring use of Social Media, Cloud and Analytics for business.

October 2018 - August 2021

Business Analytics Manager

HSBC

1) Develop customer segmentation models (using clustering algorithms) to better understand Forex customer needs and work with business to identify wallet share capture opportunities based on insights from the segmentation model Page 1 of 4 2) Create topic-models (using NLP and LDA) and auto-tagging models for efficient processing of customer reviews to better understand customer feedback 3) Identify and pilot web analytics use cases on GCP (Google Cloud) to understand customer online journey and use it for better customer profiling and targeted campaigns for products 4) Build a tagging warehouse as part of the customer analytical record for better targeting of customer and identification of cross-selling opportunities within the existing client base 5) Demonstrate Proof-Of-Concept using AI/Deep learning to solve large scale efficiency challenges within the bank (for example: image classification models for document processing during customer onboarding process) 6) Project management for a frontline performance tracking system, including project scoping, translating business requirements to technical specification (QlikView dashboard), overseeing technical resources, providing continuous updates and incorporating client feedback for on-time delivery

September 2020 - August 2021

Senior Data Scientist

HSBC

1) Collaborate closely with business partners to develop analytical solutions (including model development) for targeted customer reach and higher customer conversion 2) Build product propensity models (for specific banking products such as Insurance, FX, Payments, Credit Cards) to identify potential customers for cross-sell/up-sell opportunities 3) Develop product recommendation models for customers for customized propositions and enhanced customer experience (for example: use of collaborative and content filtering to build similarity profiles for better recommendations) across 250K+ customer base 4) Responsible for overseeing model governance and adherence to model risk standards for a variety of analytical modeling projects 5) Build expertise and familiarity with regional regulatory Artificial Intelligence/ Big Data (AI/BD) frameworks/papers published

Skills

Machine Learning

90%

Statistical Data Science

95%

Business Analysis

85%

Python Programming Language

90%

SQL

80%

Statistics

95%

Tensorflow

90%

Google BigQuery

70%

Deep Learning

80%

Certifications

Improving Deep Neural Networks: Hyperparameter tuning, Regulatization and Optimization

Structuring Machine Learning Projects

Spark for Machine Learning and AI

Data Robot for Data Scientists

See the full list on my Linkedin.

Contact

Contact Me

Feel free to reach out if you happen to have any questions!

Github

drray30

Linkedin

Deepa Ray

Email Address

raydeepa@gmail.com